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All About Content
Content Matters. Reporting from the crossroads of content, tech and marketing.
By Sorab Ghaswalla · Launched 3 years ago
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Let me read it first
Taking a break
Bye for now.
Sorab Ghaswalla
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Taking a break
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COVID-19 Is Right Time For Interactive Content: Ask Whatifi
Listen now (6 min) | Heard of the “Whatifi” app? Launched globally a few days ago, Whatifi is a highly unusual and a very interesting smartphone app…
Sorab Ghaswalla
Jun 12, 2020
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COVID-19 Is Right Time For Interactive Content: Ask Whatifi
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And The Winner Of The Debate On “Snackable” Versus Long-form Content Is....
Listen now (4 min) | Snackable content and its long-form counterpart have often been compared to fast food and a proper sit down meal. In debates past…
Sorab Ghaswalla
Jun 5, 2020
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And The Winner Of The Debate On “Snackable” Versus Long-form Content Is....
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How To Select Tech For Your Content
Buying appropriate tech for your content requirements cannot be an off-the-cuff move but must be preceded by some serious planning.
Sorab Ghaswalla
May 29, 2020
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How To Select Tech For Your Content
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How COVID-19 Killed The Webinar: Content And Its Marketing In The Time Of The Virus
Listen now (5 min) | Marketers and brand owners often ask me in today’s time of the COVID-19 pandemic: do we need to change our messaging? When they…
Sorab Ghaswalla
May 22, 2020
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How COVID-19 Killed The Webinar: Content And Its Marketing In The Time Of The Virus
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Automatic Content Recognition Tech Is Disrupting Industry
Chances are subscribers of this newsletter may have never heard of automatic content recognition technology. No problem. That’s why you have signed up…
Sorab Ghaswalla
May 15, 2020
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Automatic Content Recognition Tech Is Disrupting Industry
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Three Skills For Content Creators To Pick Up In COVID-19
Listen now (6 min) | In these times of the pandemic when most are in a lockdown mode, where clients have vanished and when an hour feels like 24, it is…
Sorab Ghaswalla
May 8, 2020
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Three Skills For Content Creators To Pick Up In COVID-19
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Of Title Generators, Headline Analyzers And Other Content Tools
Listen now (4 min) | Old timers can vouch for this — there’s no shortcut to developing quality content. As a content creator, you have only your skills…
Sorab Ghaswalla
May 1, 2020
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Of Title Generators, Headline Analyzers And Other Content Tools
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