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Video's Unparalleled Ascendancy: Towering Above All Content Forms While Casting a Shadow on Creators and Creativity
The attention war's grim harvest: How truly creative producers fall victim to video content overload
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Sorab Ghaswalla
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New Tech, New Search, New SEO
SEO is dead, long live SEO
 • 
Sorab Ghaswalla
The Serious Business of Memes
What you need to know about the booming trend of meme creation and marketing
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Sorab Ghaswalla
Here’s the secret sauce for content creators to thrive in an AI-driven world
Generative AI has mimicked the left part of the brain, but will it overpower the right side?
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Sorab Ghaswalla
Why UGC creators and influencers are not the same
The posts created by brand-engaged UGC creators mimic user-generated content by real customers
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Sorab Ghaswalla
Watch out: That “expert” selling you the online course may be a fraud
Attn: skilled professionals, including content people: Selling courses online can be an option to unlock the profitability of your knowledge
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Sorab Ghaswalla
Former journalist = present content marketer
With the rise of generative AI and its impact on the job market, here's a career alternative that could use a newsperson's skills in storytelling and…
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Sorab Ghaswalla
The rise of virtual influencers: How AI is creating new career paths in content creation
While the rise of digital influencer avatars may lead to job displacement in some areas, the emergence of cutting-edge technologies is also creating new…
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Sorab Ghaswalla
All About Content
All About Content
Content Matters. Reporting from the crossroads of content, tech and digital marketing.
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