A new job for content providers
Digital voice technology has crept into our lives, and it requires specialized content.
Content and technology are bedmates, there’s no denying that. Like in every relationship though, one has the upper hand. With every technology advancement it is left to content to adapt. The way audiences take in content also changes with every forward movement of technology, thus making the work of content providers even more challenging.
Siri, Alexa and Ok Google may not be real people but real humans deal with them. So here’s the thing - human content providers have to write content that digital assistants can then play back for real human beings.
If you were to believe Gartner, 30% of all searches will be done without a screen by 2020. Technology, devices and people are the three points of the triangle here. With your house and your workspace getting “smart”, which means interconnected and Internet connected, the third point, the end-users need to be even better connected to the first two.
All of this means two things are happening simultaneously:
(a) content is being developed for digital voice assistants and for voice search
(b) businesses are getting ready for voice search
As speech recognition by computers gets more and more error-free, there’s a market getting developed that demands the supply of tailor-made content for this niche. For now, that market can be divided into two - search and digital assistants. Each requires specialized content. Real world & digital publishers, too, are adapting their content for “voice” search, which means rewriting the old stuff or writing new content that’s voice-friendly.
Not only that, the SEO teams, too, will have new work. New content requires new content structure and new keyword strategy, for starters.
The nature of content marketing itself is changing because of digital voice. “Voice marketing” is expected to make content and its marketing more intimate, if that’s the right word.
How fast digital voice technology is spreading can be understood from the fact that already, there are a number of voice-activated analytical tools available for marketing professionals. They help them navigate big data just by voice commands. Last year, for example, Google, too, had unveiled voice-based navigation for Google Analytics.
Another area where content work can be found is in Amazon Alexa skills development. All those developers out there developing those Alexa skills, and even for other similar digital voice assistants, require content in some form or the other.
So this newsletter may not have any advice on getting rich quick, but at least for content providers, it does point them in the right direction. That time is not far off when all you may have to do to find a job is to say, “Hey, Alexa, what are the jobs in digital voice industry?”