Content is never born great

Greatness is determined by quality, value and usefulness.

As a content provider, and as a digital marketer, I`ve been asked this question quite often, “Can you create great content for us?” I have to dig deep within to stop myself from screaming in response, “There`s nothing called great content”.

Seriously. If you could show me the one definition of great content, I will show you the Holy Grail.

I shall expla…