Content: People @ work or tech?
Once it used to be only about creativity. Today, it's also about 'techxpertise'
What is the definition of content creation today? Is it the same as a decade ago? Is the process still being driven by creativity alone?
Anyone who’s working as a content provider will reply without hesitation, “No”.
A content trends article by Omar Akhtar, a digital marketing analyst at Altimeter Group, a Prophet Company, underlines this observation. Q…
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