Crank up your content
Hook your audience and you will get their attention.
In last week`s newsletter, I had talked of the difference between people`s attention spans and their interest. For some unfathomable reason, marketers and content providers have started substituting one for the other. There`s a difference, people.
Today, because of content explosion, a reader/prospect/lead/customer`s attention is a commodity everyone`s v…
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