Data is content's ally, not enemy

It's human to resist change but the world of content is better off with data analytics

It’s not going away. Ever. Riding on the back of that monkey called technology, it seems like content and its marketing have been joined by debutant, data, raising concerns in a section of the global content developers’ community. This lot is worried that the forward march of technology will eventually stifle creativity.

That possibility seems remote. …