Emojis, GIFs, stickers and everything in between

To what degree do these content forms influence today's branding and marketing worlds?

The jury may still be out on this one but that does not take away from the fact that the world has seen their use go only up over the years. Which means they must be popular, right? What other explanation can there be, for example, for GIPHY alone dishing out over 7 billion GIFs and stickers every day? Or the fact that it has over 500 million daily acti…