Ephemeral Content And Its Rising Use In Marketing

Known as "disappearing" content, this type of short-term messaging is gaining traction

Short-term content, vanishing content, self-destructing content — these are all clubbed under the nomenclature — ephemeral content. It was born sometime in 2011 when the Snapchat app with its “disappearing” videos was launched. With that, Snapchat shook up the world of social media and messaging.

Then, in 2013-14, there launched some smartphone apps that…