Episodic Content: A Serialized Approach To Marketing

Similar to a TV series, each piece of content, or "episode," contributes to an overarching narrative or theme.

Episodic content, much like a binge-worthy TV show, has captivated audiences and marketers alike. Especially on social media networks.

Attention spans being what they are, and some social networks curtailing the amount of content you can post, this format, characterized by delivering information in sequential parts, offers a unique approach to engaging …