Here's Why Your Business Needs An On-demand Content Strategy

In the Internet era, users consume media as per their schedule and not that of the enterprise

Well-known American writer and businessman Seth Godin has famously said: Content marketing (is) “the only marketing left” - it’s authentic, useful, and perfectly suited for the Internet generation.

Just for the record, the word “content” today covers a whole range of things - media, including text, audio, video, VR and AR; marketing collateral such as a…