How To Select Tech For Your Content

Buying appropriate tech for your content requirements cannot be an off-the-cuff move but must be preceded by some serious planning.

For every part of content and its marketing, there are literally hundreds of pieces of software available in the market today, so choosing the one that’s most likely to serve your purpose is that much more difficult.

Because of the democratization of technology, content technology (ConTech) has become simpler, template-based, often not requiring any know…