Move Over SEO. There's A New Kid In Town And It's Called GEO

Unlike SEO, which optimizes content for keyword visibility in search engine results pages, GEO focuses on making content digestible and valuable for generative engines.

I am a smug man today. Why? One of the many forecasts I made following the introduction of ChatGPT and the other LLMs is turning out to be true.

Way back in 2019, and then more recently in February and May 2023, I wrote that gen-AI would be a pivotal moment for search engine optimization (SEO).

Here’s what I wrote in 2019:

Search algorithms are still ev…