My Audience is Not Part of Your Community But They Are On the Right Forum

Audience, Community, and Forum are frequently interchanged terms; however, they hold distinct meanings.

For the longest time, unknown to me, one of my content clients believed that “audience,” “community,” and “forum” were interchangeable terms. That is until I guided the launch of his product on the startup platform, Product Hunt. For that, I used Plug, my post-launch, ninja marketing service designed to create a buzz around startups or products in the c…