New Tech, New Search, New SEO

SEO is dead, long live SEO

Here’s a question: If online search is changing because of generative AI, then can traditional search engine optimization (SEO) techniques remain the same? The answer is no.

Yet, shockingly, I see writers, including SEO “experts” insisting that SEO is not dead. Yes, I agree. It is not dead. But in its current structure and form, its importance in search …