All About Content... And AI

All About Content... And AI

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All About Content... And AI
All About Content... And AI
Pardon me, your brief is showing

Pardon me, your brief is showing

How (not) to write a 'content provider wanted' copy

Sorab Ghaswalla
May 10, 2019
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All About Content... And AI
All About Content... And AI
Pardon me, your brief is showing
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You needn`t be brief about your brief.

When you put out an advertisement for your content needs, you must:

  • not word it poorly

  • explain the essentials

  • avoid confusion

A confused client = a confused content provider.

Obfuscation will get you nowhere. As a content client, you must be absolutely clear about what you want. If you are not, do not post until the fog…

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