Pardon me, your brief is showing

How (not) to write a 'content provider wanted' copy

You needn`t be brief about your brief.

When you put out an advertisement for your content needs, you must:

• not word it poorly

• explain the essentials

• avoid confusion

A confused client = a confused content provider.

Obfuscation will get you nowhere. As a content client, you must be absolutely clear about what you want. If you are not, do not post until the fog…