Storytelling as business content form

Before the advent of the Internet, it was called good copywriting.

I used to believe that to begin a discussion with the words, “Once upon a time…” was a sure-shot conversation-killer. Apparently, I was wrong. Jokes apart, storytelling has become the lead tool to market brands. Businesses, or at least their marketers, have “woken up” to the magic of telling stories to sell whatever it is they have to sell.

(BTW, check…