The 2nd Coming Of SEO: How AI Is Reshaping Online Search

Part 1: Impact of AI on SEO: There's a new kid in town and it's called GEO.

I wouldn’t be exaggerating if I were to say that the field of search engine optimization (SEO) today is in a state of complete confusion, no thanks to gen-AI. For decades, SEO has been a dance with search engine algorithms, a constant game of adaptation and optimization. But the arrival of artificial intelligence (AI) has fundamentally changed the game.…