The Content Creator Has Come Undone

A once-simple, catch-all label is dissolving into strategy, systems, and intellectual property, much of it thanks to AI.

Fact 1) Demand for content and the people who belt it out has grown in many parts of the global job market, despite artificial intelligence (AI) being widely adopted. Don’t be surprised.

Fact 2) Content creation is splintering into many disciplines based on new types of market demands. The era of the simple “content creator” is over, replaced by roles b…