All About Content... And AI

All About Content... And AI

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All About Content... And AI
All About Content... And AI
The delicate science of push notifications

The delicate science of push notifications

To get traction, you need to get the content and the frequency just right.

Sorab Ghaswalla
Feb 21, 2020
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All About Content... And AI
All About Content... And AI
The delicate science of push notifications
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A push notification remains one of the most underutilized marketing channels. Someone has rightly said — it can be a blessing or a curse. Two major reasons why people don’t want push notifications: (a) Intermittent pinging is irritating (b) they do not always carry relevant information (I shall explain later why the word relevant has been highlighted).

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