The delicate science of push notifications

To get traction, you need to get the content and the frequency just right.

A push notification remains one of the most underutilized marketing channels. Someone has rightly said — it can be a blessing or a curse. Two major reasons why people don’t want push notifications: (a) Intermittent pinging is irritating (b) they do not always carry relevant information (I shall explain later why the word relevant has been highlighted).

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