The Winning Formula of a Modern Content Strategist

Must skillfully juggle many roles, wearing various hats to orchestrate successful content initiatives.

A content strategist today is not the same professional born when the digital world Big Bang happened. As technology advanced and the demand for content surged, expectations and deliverables, too, kept getting added on. Quietly, without any fireworks.

Not many in the content business (including me) even realized the changes in the JD that had crept up ti…