Why and How the Email Newsletter Became Cool Again

In 2023, the primary reason for the newsletter’s popularity is the declining effectiveness of social media platforms for business marketing.

The newsletter is fast attaining the status of a cockroach. Apparently, it can survive any fallout from any technology.

I can’t believe that mid-2023, amid the rapid march of technology and the whirlwind of generative AI-fueled events, I find myself reflecting on the enduring value proposition of a newsletter.

In fact, in my opinion, the headline is a wee…