Why UGC creators and influencers are not the same

The posts created by brand-engaged UGC creators mimic user-generated content by real customers

Back in the day, they were called readers comments. Or, feedback. Letters to the editor, even. Today, it’s collectively referred to as “user-generated content” (UGC).

Sometimes I feel content is like fashion. Keeps coming back every 5 years or so. Maybe the label’s different but the form is the same (wonder when bell bottoms are returning?).

I am told tha…