All About Content... And AI

All About Content... And AI

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All About Content... And AI
All About Content... And AI
Why UGC creators and influencers are not the same

Why UGC creators and influencers are not the same

The posts created by brand-engaged UGC creators mimic user-generated content by real customers

Sorab Ghaswalla
Apr 21, 2023
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All About Content... And AI
All About Content... And AI
Why UGC creators and influencers are not the same
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Back in the day, they were called readers comments. Or, feedback. Letters to the editor, even. Today, it’s collectively referred to as “user-generated content” (UGC).

Sometimes I feel content is like fashion. Keeps coming back every 5 years or so. Maybe the label’s different but the form is the same (wonder when bell bottoms are returning?).

I am told tha…

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