Why subscribe?
Content has become the pivot around which many global businesses spin, be it B2C or B2B. The world of content is constantly evolving; it’s no longer what it was before the world moved on to the Internet and the World Wide Web.
Today, content not only symbolizes text but has come to mean a lot more. It’s about images, videos, podcasts, webinars, emails, infographics, slideshows, long-form articles, snackable content, emojis, GIFs, and everything in between. And, artificial intelligence (AI) has made it multimodal.
What’s more, two things are today inter-connected with content: technology, specifically, AI, and digital marketing.
This newsletter strives to report on developments from the crossroads of content, AI (tech) and inbound marketing. Yes, it looks at content from all 6 sides of the prism, including from the point of view of the provider and the receiver.
This newsletter’s not:
about writing fiction
about grammar lessons
about the craft
about journalism
It’s about content as a commodity, it’s about deliverables, it’s about content trends, it’s about the role that marketing and technology, including generative AI has started playing in the world of content, it’s about tips and tricks to writing the right content across sectors and form — articles, blogs, news, advertising copy, tech writing, newsletters, email writing, and anything else I may have missed here; it’s about understanding the pain of being involved with any type or form of content in any way.
Who is it for?
(a) Content providers
(b) Wannabe content providers
(c) Content agencies
(d) Content clients
(e) Digital Marketers
(f) Advertisers
(g) Anyone who has anything to do with gen-AI
I, Sorab Ghaswalla, am the founder of the global digital agency New Age Content Services LLP, and also an AI communicator and an alumnus of The University of Oxford, having completed a program on AI. I have been a journalist, author, content provider, ad copywriter, digital marketer, and influencer for over 37 years, and this then is my way of giving back. (Not that I am the last word on content.)
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To find out more about the company that provides the tech for this newsletter, visit Substack.com.
