And The Winner Of The Debate On “Snackable” …

Listen now (4 min) | Snackable content and its long-form counterpart have often been compared to fast food and a proper sit down meal. In debates past, some experts even dubbed snackable content as the “junk food of marketing”. A re-cap: snackable content is bite-size pieces of content meant to tackle the pain point of shortening consumer attention spans. The aim is also to capture immediate business leads. Infographics, less than 30-sec videos, quotes, memes and GIFs are some examples.

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