Listen now (4 min) | Marketers and brand owners often ask me in today’s time of the COVID-19 pandemic: do we need to change our messaging? When they hear the affirmative reply, the next, inevitable question is: how? Like all of you, the unprecedented pandemic is new to me. And so is its impact on content and digital marketing. The fund crunch has forced many brands to drastically cut spending on PPC and advertising, leaving them with largely “organic” ways of reaching out to audiences.
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