Relevance of Cold Emails in 2023

It has to be done right. A fair amount of research and preparedness is required before sending them out.

A few newsletters ago, I wrote about the continued relevance of email newsletters in today’s era of artificial intelligence (AI). I was pleasantly surprised to receive an overwhelming response, almost all of it in favor of the newsletter.

Which then turned my thoughts to….cold emails. How relevant is cold emailing as a digital marketing tactic in 2023?

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