If You Didn't Notice, The Online Search Game Just Changed

Google has added "AI Mode" to "AI Overviews", which means reasoning, multimodal responses, and seamless follow-ups.

Alright, buckle up, folks, because…well, I told you so. Many moons ago, just after the introduction of gen-AI, I had forecast that traditional search engines and traditional SEO would soon be gone. In fact, I had even stuck my neck out to predict that there will be no more search engines after a few years.

So, it’s happening. Just as I told you. Today, …