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Your Search Engine, Your Personal Psychic: The Era Of Proactive AI
While a human query still starts the search process, the real 'discovery and understanding' now happens between the AI engine and the content, before…
Jun 30
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Sorab Ghaswalla
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Your Search Engine, Your Personal Psychic: The Era Of Proactive AI
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The Rise Of Zero-Click Search And Zero-Share: What It Means For Your Content Strategy
Welcome to the era of "No Clicks" and "No Shares", but all eyes.
Jun 17
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Sorab Ghaswalla
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All About Content... And AI
The Rise Of Zero-Click Search And Zero-Share: What It Means For Your Content Strategy
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AI vs AI: Why Detection Tools Still Miss The Mark
AI generated content detection is still a mess. No unified system, platform-specific watermarks, and tools that fail on edited content.
Jun 3
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Sorab Ghaswalla
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Text vs. Soundbites: Why Words Still Deliver
Short-form video content like Reels may spark interest, but it is long-form text that delivers real understanding.
May 23
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Sorab Ghaswalla
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Text vs. Soundbites: Why Words Still Deliver
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New Career Path for Creators - An AI Reviewer or Linguistic Quality Specialist
Think of it as a content editor, but for gen-AI output.
May 9
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Sorab Ghaswalla
1
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New Career Path for Creators - An AI Reviewer or Linguistic Quality Specialist
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Shifting Sands Of Authorship: New Writing Class System In Age Of AI?
The very definition of authorship is changing perhaps, blurring the lines between creator and curator, as writers increasingly leverage AI to shape and…
May 7
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Sorab Ghaswalla
1
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Shifting Sands Of Authorship: New Writing Class System In Age Of AI?
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Brands, Your SEO Playbook Is Broken: It's Time For Generative Engine Optimization
While AI Search revolutionizes discovery, brands remain tethered to obsolete SEO strategy. Here's debunking 5 brand misconceptions about GEO.
Apr 28
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Sorab Ghaswalla
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Brands, Your SEO Playbook Is Broken: It's Time For Generative Engine Optimization
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Digital Minimalism: Helping You Scroll Less, Live More, And Stay In Control
We've launched a rather "unusual" newsletter on Substack.
Apr 23
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Sorab Ghaswalla
1
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Digital Minimalism: Helping You Scroll Less, Live More, And Stay In Control
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