All About Content... And AI

Why "Ugly" Works: The Power Of Raw Authenticity In Modern Branding

Hiding in plain sight: How more and more brands are turning to simplicity and forced errors to help their messaging stand out, especially in the AI era.

Oct 9 • 

Sorab Ghaswalla

September 2025

The Silent Killer of Creativity: How Panic Learning Is Burning Us Out (Thanks, AI?)

Pursuit of knowledge driven by fear is actually a highly inefficient and damaging way to grow.

Sep 6 • 

Sorab Ghaswalla

August 2025

Marketers: Are Your Efforts Drowning In The Digital Deluge?

It's time to stop shouting into the void. Learn how to cut through the noise and connect with your audience.

Aug 12 • 

Sorab Ghaswalla

2

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Catching Mistakes By AI Language Models Just Got Easier

This new research tool claims to empower users with transparency, helping content consumers trust AI-generated information.

Aug 7 • 

Sorab Ghaswalla

1

July 2025

Job to Watch: LLM Content Manager

If you’re into AI but also love content, writing, or digital strategy, this job might just be your golden ticket.

Jul 22 • 

Sorab Ghaswalla

AI-generated Content: The Brief For Clients - II

Here's a blueprint for businesses wanting quality content in the AI era*.

Jul 19 • 

Sorab Ghaswalla

AI-generated Content: Why Humans Are Still Needed To Get It Right - I

Developing quality content still requires a human. AI makes the passes but it is humans who eventually score the points.

Jul 8 • 

Sorab Ghaswalla

June 2025

Your Search Engine, Your Personal Psychic: The Era Of Proactive AI

While a human query still starts the search process, the real 'discovery and understanding' now happens between the AI engine and the content, before…

Jun 30 • 

Sorab Ghaswalla

The Rise Of Zero-Click Search And Zero-Share: What It Means For Your Content Strategy

Welcome to the era of "No Clicks" and "No Shares", but all eyes.

Jun 17 • 

Sorab Ghaswalla

2

AI vs AI: Why Detection Tools Still Miss The Mark

AI generated content detection is still a mess. No unified system, platform-specific watermarks, and tools that fail on edited content.

Jun 3 • 

Sorab Ghaswalla

1

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May 2025

Text vs. Soundbites: Why Words Still Deliver

Short-form video content like Reels may spark interest, but it is long-form text that delivers real understanding.

May 23 • 

Sorab Ghaswalla

New Career Path for Creators - An AI Reviewer or Linguistic Quality Specialist

Think of it as a content editor, but for gen-AI output.

May 9 • 

Sorab Ghaswalla

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