All About Content... And AI

All About Content... And AI

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Your Search Engine, Your Personal Psychic: The Era Of Proactive AI
While a human query still starts the search process, the real 'discovery and understanding' now happens between the AI engine and the content, before…
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Sorab Ghaswalla
The Rise Of Zero-Click Search And Zero-Share: What It Means For Your Content Strategy
Welcome to the era of "No Clicks" and "No Shares", but all eyes.
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Sorab Ghaswalla
AI vs AI: Why Detection Tools Still Miss The Mark
AI generated content detection is still a mess. No unified system, platform-specific watermarks, and tools that fail on edited content.
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Sorab Ghaswalla
14:16
Text vs. Soundbites: Why Words Still Deliver
Short-form video content like Reels may spark interest, but it is long-form text that delivers real understanding.
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Sorab Ghaswalla
New Career Path for Creators - An AI Reviewer or Linguistic Quality Specialist
Think of it as a content editor, but for gen-AI output.
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Sorab Ghaswalla
Shifting Sands Of Authorship: New Writing Class System In Age Of AI?
The very definition of authorship is changing perhaps, blurring the lines between creator and curator, as writers increasingly leverage AI to shape and…
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Sorab Ghaswalla
Brands, Your SEO Playbook Is Broken: It's Time For Generative Engine Optimization
While AI Search revolutionizes discovery, brands remain tethered to obsolete SEO strategy. Here's debunking 5 brand misconceptions about GEO.
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Sorab Ghaswalla
All About Content... And AI
All About Content... And AI
Content Matters. Reporting from the crossroads of content, AI and digital marketing.
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