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Your Search Engine, Your Personal Psychic: The Era Of Proactive AI
While a human query still starts the search process, the real 'discovery and understanding' now happens between the AI engine and the content, before…
Jun 30
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Sorab Ghaswalla
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Your Search Engine, Your Personal Psychic: The Era Of Proactive AI
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The Rise Of Zero-Click Search And Zero-Share: What It Means For Your Content Strategy
Welcome to the era of "No Clicks" and "No Shares", but all eyes.
Jun 17
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Sorab Ghaswalla
2
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All About Content... And AI
The Rise Of Zero-Click Search And Zero-Share: What It Means For Your Content Strategy
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AI vs AI: Why Detection Tools Still Miss The Mark
AI generated content detection is still a mess. No unified system, platform-specific watermarks, and tools that fail on edited content.
Jun 3
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Sorab Ghaswalla
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14:16
May 2025
Text vs. Soundbites: Why Words Still Deliver
Short-form video content like Reels may spark interest, but it is long-form text that delivers real understanding.
May 23
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Sorab Ghaswalla
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Text vs. Soundbites: Why Words Still Deliver
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New Career Path for Creators - An AI Reviewer or Linguistic Quality Specialist
Think of it as a content editor, but for gen-AI output.
May 9
•
Sorab Ghaswalla
1
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New Career Path for Creators - An AI Reviewer or Linguistic Quality Specialist
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Shifting Sands Of Authorship: New Writing Class System In Age Of AI?
The very definition of authorship is changing perhaps, blurring the lines between creator and curator, as writers increasingly leverage AI to shape and…
May 7
•
Sorab Ghaswalla
1
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All About Content... And AI
Shifting Sands Of Authorship: New Writing Class System In Age Of AI?
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April 2025
Brands, Your SEO Playbook Is Broken: It's Time For Generative Engine Optimization
While AI Search revolutionizes discovery, brands remain tethered to obsolete SEO strategy. Here's debunking 5 brand misconceptions about GEO.
Apr 28
•
Sorab Ghaswalla
1
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All About Content... And AI
Brands, Your SEO Playbook Is Broken: It's Time For Generative Engine Optimization
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Digital Minimalism: Helping You Scroll Less, Live More, And Stay In Control
We've launched a rather "unusual" newsletter on Substack.
Apr 23
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Sorab Ghaswalla
1
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Digital Minimalism: Helping You Scroll Less, Live More, And Stay In Control
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1
0:30
Attn, Creators: Humans NO LONGER Required For These Content Collaterals. AI Is Redrawing Content Creation Lines.
AI can easily create basic content required for digital marketing, sales, and so on. Here's a list of what's out for human creators!
Apr 11
•
Sorab Ghaswalla
2
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Attn, Creators: Humans NO LONGER Required For These Content Collaterals. AI Is Redrawing Content Creation Lines.
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RIP Traditional Content Creator. Hello, Human Creator 2.0!
Gen-AI has ushered in a pivotal moment in both content creation and the profile of content creators.
Apr 3
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Sorab Ghaswalla
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RIP Traditional Content Creator. Hello, Human Creator 2.0!
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March 2025
If You Didn't Notice, The Online Search Game Just Changed
Google has added "AI Mode" to "AI Overviews", which means reasoning, multimodal responses, and seamless follow-ups.
Mar 9
•
Sorab Ghaswalla
1
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All About Content... And AI
If You Didn't Notice, The Online Search Game Just Changed
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How New Data Platforms Are Helping Content Creators In AI Era
Startups acting as middlemen enable AI cos to pay websites directly for licensed access to their content, thus helping publishers collaborate with AI…
Mar 7
•
Sorab Ghaswalla
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All About Content... And AI
How New Data Platforms Are Helping Content Creators In AI Era
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